ad-hoc research
On top of our tracking programs and exceptional travel & shopping related products, m1nd-set offers a full range of ad-hoc services. m1nd-set has conducted over 1.000 qualitative and quantitative research studies around the world over the last decade, and has successfully provided marketing intelligence to various Fortune 500 companies. m1nd-set is perceived as the leading research agency in the area of air travel, with the special strength of providing their clients with tailor-made research, analysis, actionable results and recommendations, benefiting from the unique business knowledge and insights.
examples of m1nd-set research areas in travel retail:
- Concept pre- and post-testing (e.g. Travel Retail exclusives)
- Nationality reports (e.g. insights on nationality shopping attitudes & behavior)
- Brand Equity
- Mystery Shopping / Customer satisfaction
- Segmentation
- Choice-based conjoint
- Pricing
- Attitudes, usage & positioning research
- Impact tests of Digital, Multiple Touch Points, Activations etc.
- Category Management
- Special reports: Millennials, LCC flyers, Premium Class flyers etc.