The worldwide
leader
in travel market research
m1nd-set, founded in 2007, is the worldwide leading agency in travel research, based in Switzerland.
Our key sector of activity is travel retail, airline, and airport research & consulting.
m1nd-set has conducted over 1.500 qualitative and quantitative research studies around the world, and has successfully provided marketing intelligence to numerous Fortune 500 companies.
m1nd-set’s special strength is to provide clients with tailor-made research, analysis, actionable results and recommendations.
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With airside access to over 60 airports worldwide, m1nd-set can easily reach international air travelers to conduct face-to-face interviews.
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m1nd-set owns a worldwide exclusive database, which currently consists of over 1 million international travelers from 100+ nationalities, recruited at airport departure gates to conduct online interviews.
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m1nd-set has conducted more than 2 Mio interviews over the last 15 years with travelers at airports, at border shops, in downtown Duty Free shops and on cruises / ferries around the globe.
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Among other projects, m1nd-set runs the Airs@t survey (in partnership with IATA) which is recognized as the industry benchmark for air passenger satisfaction.
Our 150 clients
Conferences
Conferences with m1nd-set presentations
Upcoming and Recent conferences:
DFNI Annual Conference
Barcelona - 2025
CEETRA FORUM
Prague - 2025
ASUTIL Latin America Conference
Lima - 2025
Travel Retail Consumer Forum
Amsterdam - 2025
TFWA Asia-Pacific Conference
Singapore - 2025
APTRA – India Conference
Mumbai - 2025
Partners
m1nd-set in the media
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November 2025
m1nd-set’s contribution to AlWaha Vision 2030
During MEADFA Conference in Dubai, Al Waha Duty Free Company CEO Jack MacGowan outlined the ambitions for this new Saudi Arabian travel retail force and explained how its mission is aligned with Vision 2030, the Kingdom’s ambitious national plan. This plan is based on an extensive research conducted by m1nd-set at Riyadh Airport.
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November 2025
Middle East & Africa posted robust recovery in DFWC Q3 KPI Monitor
International air travel and travel retail have surpassed pre-pandemic levels, signalling a strong and sustained recovery across the channel, according to the latest Duty Free World Council (DFWC) KPI Monitor produced by m1nd-set.
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October 2025
m1nd-set research highlights importance of solo travellers in GTR
New research from m1nd-set reveals that the solo traveller market will double in the next five years, fundamentally reshaping airport, cruise, and ferry retail. The global solo travel market, already a US$482.5 billion segment, is projected to exceed US$1 trillion by 2030. According to the research, solo travellers are setting new benchmarks for engagement and spending.
