The worldwide
leader
in travel market research
m1nd-set, founded in 2007, is the worldwide leading agency in travel research, based in Switzerland.
Our key sector of activity is travel retail, airline, and airport research & consulting.
m1nd-set has conducted over 2.000 qualitative and quantitative research studies around the world, and has successfully provided marketing intelligence to numerous Fortune 500 companies.
m1nd-set’s special strength is to provide clients with tailor-made research, analysis, actionable results and recommendations.
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With airside access to over 60 airports worldwide, m1nd-set can easily reach international air travelers to conduct face-to-face interviews.
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m1nd-set owns a worldwide exclusive database, which currently consists of over 2 million international travelers from 100+ nationalities, recruited at airport departure gates to conduct online interviews.
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m1nd-set has conducted more than 2.5 Mio interviews over the last two decades with travelers at airports, at border shops, in downtown Duty Free shops and on cruises / ferries around the globe.
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Among other projects, m1nd-set runs the Airs@t survey (in partnership with IATA) which is recognized as the industry benchmark for air passenger satisfaction.
Our 153 clients
Conferences
Conferences with m1nd-set presentations
Upcoming and Recent conferences:
TR Consumer Forum
Geneva - 2026
DFNI Cruise Conference
Barcelona - 2026
ASUTIL Latin America Conference
Punta Cana - 2026
NTRG Annual Conference
Copenhagen - 2026
APTRA India Conference
Bangalore - 2026
IAADFS Summit of the Americas
Orlando - 2026
Partners
m1nd-set in the media
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March 2026
m1nd-set speaking at the Summit of the Americas in Orlando
m1nd-set Owner and CEO Peter Mohn leads the second session of the day, titled ‘Decoding Generational Trends in Airport Food and Beverage and Travel Retail’. He delves into generational preferences and the shifting dynamics influencing airport dwell time and spending within North America.
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March 2026
m1nd-set speaking at The APTRA India Conference in Bengaluru
m1nd-set’s passenger survey of Indian travellers indicated that travel retailers were missing out on revenue by not merging their retail and dining offers more. Only 26% of those travellers visit both retail and F&B during the same airport journey, yet these travellers – who spend nearly two hours airside and feel no time pressure – “are a highly convertible audience”, said Clara Susset, m1nd-set’s COO.
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March 2026
Hybrid retail and F&B ‘key to unlocking’ higher travel retail spend
New research from m1nd-set reveals that ‘hybrid’ environments in travel retail, combining retail and food & beverage, are driving higher visitation and spend than traditional ‘siloed’ offerings, which fail to capture the full value of passenger dwell time.
