Tailor-made Travel Retail Research

We conduct between 50-100 projects in the travel industry every year.

Our clients contact us with a wide variety of business enquiries, and we offer a full service, including:

We are regularly invited to facilitate workshops where we bring the insights from the research to life; ensuring an optimum ROI for our clients.

Examples of m1nd-set data collection methodologies

Face to face interviews airside at over 60 airports around the world
Online interviews with m1nd-set’s unique database currently consisting of over 700.000 international travelers from 100+ nationalities recruited at airport departure gates
Focus groups with travellers in over 100 cities
In-depth interviews at over 60 airports with insights specialists
Shopper observations inside the travel retail shops
Online and interactive focus groups with travellers

Segmentation of Travelers
- Bespoke segmentation
- Travel Retail’s first global cross-category segmentation 2012 – m1nd-set in partnership with TFWA – based on need states and attitudes towards TR shopping
Brand Equity Tracking
- Multiple regression analysis
- Brand image & market impact scores
- Degree of association vs Degree of differentiation
Consumer Listening
- Online qualitative research platform
- Social media listening
Touch Points Analysis
- M1OM = M1nd-set’s 1nvestment Optimization Model
- Measurement of Touch Points frequency and decision influence throughout the shopper journey (Jaccard analysis)
Virtual Reality Solutions
- Interactive virtual reality environments integrated into the survey programming
Mystery Shopping
- In-store observations
- Customer service assesment
- In-store assortment and pricing audit
Choice-Modelling & Analysis of Preferences
- Max-diff
- Conjoint analysis
- Turf analysis
Behavioral Tracking
- Shopper behavior tracking in-store
- Platform for online shopping tracking
- Predictive eye-tracking
- Geotargeting for survey research
Qualitative Research Methods
- In-depth interviews & focus groups